diff --git a/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook b/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook
index 88f6afc854..d77d40cabc 100644
--- a/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook
+++ b/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook
@@ -2,4 +2,4 @@
 
 set -e
 
-/home/zulip/deployments/current/manage.py send_zulip_update_announcements --automated
+/home/zulip/deployments/current/manage.py send_zulip_update_announcements --automated --progress
diff --git a/zerver/lib/zulip_update_announcements.py b/zerver/lib/zulip_update_announcements.py
index 723a43c6c7..b0e145b6c6 100644
--- a/zerver/lib/zulip_update_announcements.py
+++ b/zerver/lib/zulip_update_announcements.py
@@ -632,15 +632,26 @@ def send_messages_and_update_level(
     realm.save(update_fields=["zulip_update_announcements_level"])
 
 
-def send_zulip_update_announcements(skip_delay: bool) -> None:
+def send_zulip_update_announcements(skip_delay: bool, progress: bool = False) -> None:
     latest_zulip_update_announcements_level = get_latest_zulip_update_announcements_level()
-    for realm in get_realms_behind_zulip_update_announcements_level(
+    realms = get_realms_behind_zulip_update_announcements_level(
         level=latest_zulip_update_announcements_level
-    ):
+    )
+    if len(realms) == 0:
+        return
+
+    if progress:  # nocoverage
+        print(f"Sending update announcements to {len(realms)} realms")
+    for i, realm in enumerate(realms, start=1):
         try:
             send_zulip_update_announcements_to_realm(realm, skip_delay)
         except Exception as e:  # nocoverage
             logging.exception(e)
+        finally:
+            if progress and i % 50 == 0:  # nocoverage
+                print(f"Processed {i}/{len(realms)} realms...")
+    if progress:  # nocoverage
+        print("Done!")
 
 
 def send_zulip_update_announcements_to_realm(realm: Realm, skip_delay: bool) -> None:
diff --git a/zerver/management/commands/send_zulip_update_announcements.py b/zerver/management/commands/send_zulip_update_announcements.py
index ea022dbac4..b15e969e7a 100644
--- a/zerver/management/commands/send_zulip_update_announcements.py
+++ b/zerver/management/commands/send_zulip_update_announcements.py
@@ -14,6 +14,7 @@ class Command(ZulipBaseCommand):
 
     @override
     def add_arguments(self, parser: ArgumentParser) -> None:
+        parser.add_argument("--progress", action="store_true", help="Log every 50 completed realms")
         parser.add_argument(
             "--skip-delay",
             action="store_true",
@@ -35,4 +36,6 @@ class Command(ZulipBaseCommand):
             ).update(zulip_update_announcements_level=options["reset_level"])
             return
 
-        send_zulip_update_announcements(skip_delay=options["skip_delay"])
+        send_zulip_update_announcements(
+            skip_delay=options["skip_delay"], progress=options["progress"]
+        )
diff --git a/zerver/tests/test_zulip_update_announcements.py b/zerver/tests/test_zulip_update_announcements.py
index 6973edefaa..ec0870158d 100644
--- a/zerver/tests/test_zulip_update_announcements.py
+++ b/zerver/tests/test_zulip_update_announcements.py
@@ -166,6 +166,17 @@ class ZulipUpdateAnnouncementsTest(ZulipTestCase):
             self.assertEqual(stream_messages[0].content, "Announcement message 5.")
             self.assertEqual(realm.zulip_update_announcements_level, 5)
 
+            # Calling send_zulip_update_announcements again does nothing
+            with time_machine.travel(now + timedelta(days=20), tick=False):
+                send_zulip_update_announcements(skip_delay=False)
+            realm.refresh_from_db()
+            stream_messages = Message.objects.filter(
+                realm=realm,
+                date_sent__gte=now + timedelta(days=20),
+            ).order_by("id")
+            self.assert_length(stream_messages, 0)
+            self.assertEqual(realm.zulip_update_announcements_level, 5)
+
     def test_send_zulip_update_announcements_with_stream_configured(self) -> None:
         with mock.patch(
             "zerver.lib.zulip_update_announcements.zulip_update_announcements",