diff --git a/web/templates/navbar_alerts/profile_incomplete.hbs b/web/templates/navbar_alerts/profile_incomplete.hbs
index f04c827621..0f6f32fd42 100644
--- a/web/templates/navbar_alerts/profile_incomplete.hbs
+++ b/web/templates/navbar_alerts/profile_incomplete.hbs
@@ -1,7 +1,7 @@
 <div data-step="1">
     {{#tr}}
-        Complete the <z-link>organization profile</z-link>
-        to brand and explain the purpose of this Zulip organization.
+        Complete your <z-link>organization profile</z-link>,
+        which is displayed on your organization's registration and login pages.
         {{#*inline "z-link"}}<a class="alert-link" href="#organization/organization-profile">{{> @partial-block}}</a>{{/inline}}
     {{/tr}}
 </div>