diff --git a/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook b/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook
new file mode 100644
index 0000000000..8c26f3e18d
--- /dev/null
+++ b/puppet/zulip/files/hooks/post-deploy.d/send_zulip_update_announcements.hook
@@ -0,0 +1,5 @@
+#!/usr/bin/env bash
+
+set -e
+
+/home/zulip/deployments/current/manage.py send_zulip_update_announcements
diff --git a/puppet/zulip/manifests/app_frontend_once.pp b/puppet/zulip/manifests/app_frontend_once.pp
index b63b80f62f..b75b9f6b5c 100644
--- a/puppet/zulip/manifests/app_frontend_once.pp
+++ b/puppet/zulip/manifests/app_frontend_once.pp
@@ -2,6 +2,8 @@
 # in a cluster.
 
 class zulip::app_frontend_once {
+  include zulip::hooks::send_zulip_update_announcements
+
   $proxy_host = zulipconf('http_proxy', 'host', 'localhost')
   $proxy_port = zulipconf('http_proxy', 'port', '4750')
   if $proxy_host != '' and $proxy_port != '' {
diff --git a/puppet/zulip/manifests/hooks/send_zulip_update_announcements.pp b/puppet/zulip/manifests/hooks/send_zulip_update_announcements.pp
new file mode 100644
index 0000000000..db11c255cc
--- /dev/null
+++ b/puppet/zulip/manifests/hooks/send_zulip_update_announcements.pp
@@ -0,0 +1,9 @@
+# @summary Send zuip update announcements after deploy
+#
+class zulip::hooks::send_zulip_update_announcements {
+  include zulip::hooks::base
+
+  zulip::hooks::file { [
+    'post-deploy.d/send_zulip_update_announcements.hook',
+  ]: }
+}