diff --git a/static/js/admin.js b/static/js/admin.js
index a8cd16e400..05c8010c4c 100644
--- a/static/js/admin.js
+++ b/static/js/admin.js
@@ -135,6 +135,12 @@ export function build_page() {
         options.realm_night_logo_url = options.realm_logo_url;
     }
 
+    options.giphy_help_link = "/help/animated-gifs-from-giphy";
+    if (options.giphy_api_key_empty) {
+        options.giphy_help_link =
+            "https://zulip.readthedocs.io/en/latest/production/giphy-gif-integration.html";
+    }
+
     const rendered_admin_tab = render_admin_tab(options);
     $("#settings_content .organization-box").html(rendered_admin_tab);
     $("#settings_content .alert").removeClass("show");
diff --git a/static/templates/settings/organization_settings_admin.hbs b/static/templates/settings/organization_settings_admin.hbs
index 81238712a2..b0ae6a6f92 100644
--- a/static/templates/settings/organization_settings_admin.hbs
+++ b/static/templates/settings/organization_settings_admin.hbs
@@ -197,6 +197,7 @@
                 <div class="input-group">
                     <label for="realm_giphy_rating" class="dropdown-title">
                         {{t 'GIPHY integration' }}
+                        {{> ../help_link_widget link=giphy_help_link }}
                     </label>
                     <select name="realm_giphy_rating" class ="setting-widget prop-element" id="id_realm_giphy_rating" data-setting-widget-type="number" {{#if giphy_api_key_empty}}disabled{{/if}}>
                         {{#each giphy_rating_options}}