diff --git a/templates/zerver/app/search_operators.html b/templates/zerver/app/search_operators.html
index 9af851d708..d757241280 100644
--- a/templates/zerver/app/search_operators.html
+++ b/templates/zerver/app/search_operators.html
@@ -81,28 +81,33 @@
                 <td class="definition">{% trans %}Exclude messages with topic <span class="operator_value">topic</span>{% endtrans %}</td>
             </tr>
         </table>
-        {% trans %}
-        <p>You can use any combination of these search operators in a single query. For example:</p>
+
+        <p>{% trans %}You can use any combination of these search operators in a single query. Consider the following example:{% endtrans %}</p>
+
+        {% set placeholder_stream = _("streamname") %}
+        {% set placeholder_email = _("user@example.com") %}
+        {% set placeholder_keyword = _("keyword") %}
 
         <p>
             &nbsp;
             <span class="operator">
-                stream:<span class="operator_value">streamname</span>
-                sender:<span class="operator_value">user@example.com</span>
-                <span class="operator_value">keyword</span>
+                stream:<span class="operator_value">{{ placeholder_email }}</span>
+                sender:<span class="operator_value">{{ placeholder_email }}</span>
+                <span class="operator_value">{{ placeholder_keyword }}</span>
             </span>
         </p>
 
         <p>
-            would search for messages sent by
-            <span class="operator_value">user@example.com</span>
+            {% trans %}
+            That query would search for messages sent by
+            <span class="operator_value">{{ placeholder_email }}</span>
             to stream
-            <span class="operator_value">streamname</span>
+            <span class="operator_value">{{ placeholder_stream }}</span>
             containing the keyword
-            <span class="operator_value">keyword</span>.
+            <span class="operator_value">{{ placeholder_keyword }}</span>.
+            {% endtrans %}
         </p>
-        {% endtrans %}
         <hr/>
-        <a href="/help/search-for-messages#search-operators" target="_blank">Detailed search operators documentation</a>
+        <a href="/help/search-for-messages#search-operators" target="_blank">{% trans %}Detailed search operators documentation{% endtrans %}</a>
     </div>
 </div>
diff --git a/tools/lib/capitalization.py b/tools/lib/capitalization.py
index 87194da5bc..1c691bf24e 100644
--- a/tools/lib/capitalization.py
+++ b/tools/lib/capitalization.py
@@ -73,7 +73,10 @@ IGNORED_PHRASES = [
     r"enabled",
     r"disabled",
     r"zulip_org_id",
-
+    # Placeholders
+    r"keyword",
+    r"streamname",
+    r"user@example.com",
     # Fragments of larger strings
     (r'your subscriptions on your Streams page'),
     (r'Change notification settings for individual streams on your '