webhooks/semaphore: Update docs to conform to style guide.

zerver/webhooks/semaphore/doc.md

@@ -1,28 +1,16 @@
-See build and deploy statuses on Semaphore right in Zulip with the
-Zulip Semaphore plugin!
+Get Zulip notifications for your Semaphore builds!
 
-{!create-stream.md!}
+1. {!create-stream.md!}
 
-Next, on your {{ settings_html|safe }}, create a Semaphore bot.
+1. {!create-bot-construct-url-indented.md!}
 
-Then, log into your account on
-[semaphoreci.com](http://semaphoreci.com).
+1. In your Semaphore project, go to **Project settings**,
+   and select the **Notifications** tab. Click on **Webhooks**, and
+   click **+ Add Webhook**.
 
-Visit the **Project Settings** page for the project for which
-you'd like to generate Zulip notifications. Click the
-**Notifications** tab in the left sidebar, click on **Webhooks**
-in the resulting menu, and then click on **+ Add Webhook**.
-
-![](/static/images/integrations/semaphore/001.png)
-
-You should now see a form that looks like this:
-
-![](/static/images/integrations/semaphore/002.png)
-
-{!webhook-url-with-bot-email.md!}
-
-{!append-stream-name.md!}
+1. Set **URL** to the URL constructed above, and click
+   **Save Settings**.
 
 {!congrats.md!}
 
-![](/static/images/integrations/semaphore/003.png)
+![](/static/images/integrations/semaphore/001.png)