help: Expand organization profile description.

help/include/edit-organization-profile.md

@@ -1,12 +1,3 @@
-!!! tip ""
-
-    The **organization description** supports [full Markdown formatting][markdown-formatting],
-    including **bold**/*italic*, links, lists, and more.
-
-!!! tip ""
-    Your **organization profile picture** should be a square image. It will be displayed at
-    100×100 pixels, or more on high-resolution displays.
-
 {start_tabs}
 
 {settings_tab|organization-profile}
@@ -20,5 +11,3 @@
 {!save-changes.md!}
 
 {end_tabs}
-
-[markdown-formatting]: /help/format-your-message-using-markdown

help/include/organization-profile-intro.md

@@ -1,5 +1,19 @@
-The information in your organization profile is displayed on your organization's
+Your organization's profile includes its **name**,
-registration and login pages, and (optionally) in the [communities
+[**type**](/help/organization-type), **description**, **profile picture**, and
-directory](/help/communities-directory). Your **organization profile picture**
+**logo**. The name, description and profile picture appear on the registration
-is also used for [switching between
+and login pages for your organization, and (optionally) in the [communities
-organizations](/help/switching-between-organizations) in the Desktop app.
+directory](/help/communities-directory).
+
+- The **organization name** also appears in the title of your Zulip browser tab
+  or Desktop app, and in email and desktop notifications. It's best to keep it
+  short.
+- {!organization-type-intro.md!}
+- The **organization description** supports [full Markdown
+  formatting](/help/format-your-message-using-markdown), including
+  **bold**/*italic*, links, lists, and more.
+- The **organization profile picture** is a square image that is also used for
+  [switching between organizations](/help/switching-between-organizations) in
+  the desktop app. It will be displayed at 100×100 pixels, or more on
+  high-resolution displays.
+- The [**organization logo**](#add-a-wide-logo) replaces the Zulip logo in the
+  upper left corner of the web and desktop apps.

help/include/organization-type-intro.md

@@ -0,0 +1,3 @@
+The **organization type** is used to customize the experience for users
+in your organization, including initial organization settings and
+Welcome Bot messages received by new users.

help/organization-type.md

@@ -1,8 +1,6 @@
 # Organization type
 
-An organization's type is used to customize the experience for users
+{!organization-type-intro.md!}
-in your organization, including initial organization settings and
-Welcome Bot messages received by new users.
 
 ## Set organization type