diff --git a/analytics/management/commands/update_analytics_counts.py b/analytics/management/commands/update_analytics_counts.py
index 20d136e4b6..95960c616a 100644
--- a/analytics/management/commands/update_analytics_counts.py
+++ b/analytics/management/commands/update_analytics_counts.py
@@ -1,3 +1,4 @@
+import hashlib
 import os
 import time
 from argparse import ArgumentParser
@@ -96,4 +97,13 @@ class Command(BaseCommand):
         logger.info("Finished updating analytics counts through %s", fill_to_time)
 
         if settings.PUSH_NOTIFICATION_BOUNCER_URL and settings.SUBMIT_USAGE_STATISTICS:
+            # Skew 0-10 minutes based on a hash of settings.ZULIP_ORG_ID, so
+            # that each server will report in at a somewhat consistent time.
+            assert settings.ZULIP_ORG_ID
+            delay = int.from_bytes(
+                hashlib.sha256(settings.ZULIP_ORG_ID.encode()).digest(), byteorder="big"
+            ) % (60 * 10)
+            logger.info("Sleeping %d seconds before reporting...", delay)
+            time.sleep(delay)
+
             send_analytics_to_push_bouncer()
diff --git a/zerver/lib/remote_server.py b/zerver/lib/remote_server.py
index da21456955..f5c5c40697 100644
--- a/zerver/lib/remote_server.py
+++ b/zerver/lib/remote_server.py
@@ -229,7 +229,9 @@ def send_analytics_to_push_bouncer() -> None:
         ),
     )
 
-    if len(realm_count_data) + len(installation_count_data) + len(realmauditlog_data) == 0:
+    record_count = len(realm_count_data) + len(installation_count_data) + len(realmauditlog_data)
+    if record_count == 0:
+        logger.info("No new records to report.")
         return
 
     request = {
@@ -246,6 +248,7 @@ def send_analytics_to_push_bouncer() -> None:
         send_to_push_bouncer("POST", "server/analytics", request)
     except JsonableError as e:
         logger.warning(e.msg)
+    logger.info("Reported %d records", record_count)
 
 
 def send_realms_only_to_push_bouncer() -> None: