diff --git a/static/images/landing-page/for-events.jpg b/static/images/landing-page/for-events.jpg
new file mode 100644
index 0000000000..4d8d017105
Binary files /dev/null and b/static/images/landing-page/for-events.jpg differ
diff --git a/static/styles/portico/landing_page.css b/static/styles/portico/landing_page.css
index d146a38c3c..410adc190d 100644
--- a/static/styles/portico/landing_page.css
+++ b/static/styles/portico/landing_page.css
@@ -2335,6 +2335,14 @@ nav {
     margin-top: 20px;
 }
 
+.portico-landing.why-page .bg-events {
+    position: relative;
+
+    background-image: url(../../images/landing-page/for-events.jpg);
+    background-size: cover;
+    background-position: center;
+}
+
 .portico-landing.why-page .bg-education {
     position: relative;
 
diff --git a/templates/zerver/for-events.html b/templates/zerver/for-events.html
index 524893faea..ac96ab38c1 100644
--- a/templates/zerver/for-events.html
+++ b/templates/zerver/for-events.html
@@ -18,7 +18,7 @@
 
 
 <div class="portico-landing why-page no-slide solutions-page">
-    <div class="hero bg-education">
+    <div class="hero bg-events">
         <div class="bg-dimmer"></div>
         <div class="content">
             <h1 class="center">Zulip for conferences and events</h1>