diff --git a/zproject/urls.py b/zproject/urls.py
index 17ea83f3ef..efbb103c08 100644
--- a/zproject/urls.py
+++ b/zproject/urls.py
@@ -101,12 +101,12 @@ i18n_urls = [
     url(r'^about/$', TemplateView.as_view(template_name='zerver/about.html')),
     url(r'^apps/$', TemplateView.as_view(template_name='zerver/apps.html')),
 
-    url(r'^robots\.txt$', RedirectView.as_view(url='/static/robots.txt')),
+    url(r'^robots\.txt$', RedirectView.as_view(url='/static/robots.txt', permanent=True)),
 
     # Landing page, features pages, signup form, etc.
     url(r'^hello/$', TemplateView.as_view(template_name='zerver/hello.html'),
                                          name='landing-page'),
-    url(r'^new-user/$', RedirectView.as_view(url='/hello')),
+    url(r'^new-user/$', RedirectView.as_view(url='/hello', permanent=True)),
     url(r'^features/$', TemplateView.as_view(template_name='zerver/features.html')),
 ]