Renames file and redirects existing links to "help/user-roles" as
the previous content tracks to that current file's content.
Updates existing links (excluding ReadtheDocs) to go to either
"help/user-roles" or "help/manage-permissions" depending on which
help center article applies to the content.
These files are not Jinja2 templates, so there's no reason that they needed
to be inside `templates/zerver`. Moving them to the top level reflects their
importance and also makes it feel nicer to work on editing the help center content,
without it being unnecessary buried deep in the codebase.
